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Potential JUUL Class Action – What to Know

In late-2017 and early-2018, there was an explosion of popularity in vaporizers and e-cigarette products. These products appeared out of the blue and suddenly every Walmart, corner store, and bodega was selling some form of e-cigarette with the most popular brand being JUUL. While JUUL contends that it only targets adult smokers looking to quit traditional cigarettes, it is impossible to ignore the impact on teenagers that JUUL had over the past few years. The Clark Law Firm is currently investigating claims with regards to JUUL’s alleged sales to teenagers and potential injuries thereof.

JUUL products are offered as a “safer” alternative to regular cigarettes, but these products still contain nicotine and other potentially dangerous chemicals. In fact, JUUL’s products normally contain more nicotine than other e-cigarette/vaporizer products. Nicotine is an addictive and potentially seriously harmful substance. JUUL combined these high levels of nicotine with more pleasant and aromatic flavors. These flavors included crème brûlée, mango, fruit medley, and other less traditional alternatives. These less traditional flavors have been the target of FDA policies to prevent the sale of flavors other than tobacco or menthol.

On September 9, 2019, the FDA determined that JUUL marketed its products as modified risk tobacco products without an appropriate FDA order in effect. The FDA took particular interest in a July 2019 Congressional hearing on JUUL. During such time, it was revealed a JUUL representative speaking with students at his presentation in a school stated that:

  • JUUL “was much safer than cigarettes” and that “FDA would approve it any day.”
  • JUUL was “totally safe.”
  •  A student “…should mention JUUL to his [nicotine-addicted] friend…because that’s a safe alternative than smoking cigarettes, and it would be better for the kid to use.”
  • “FDA was about to come out and say it [JUUL] was 99% safer than cigarettes…and… that would happen very soon….”

Additionally, a “Letter from the CEO” that appeared on JUUL’s website, and also in an email JUUL sent a parent in response to her complaint the company sold JUUL products to her child, states: “[JUUL’s] simple and convenient system incorporates temperature regulation to heat nicotine liquid and deliver smokers the satisfaction that they want without the combustion and the harm associated with it.”

This allegedly irresponsible corporate behavior has had serious effects on our children. An October 2018 study of 13,000 Americans found that 9.5% of teenagers 15-17 had reported using a JUUL with 6.1% reporting current use, while 11.2% of 18-21 years old reported using a JUUL with 7.7% reporting current use. Over 50% of teenagers 15-17 reported using the JUUL three (3) or more times in the last month, and over 25% reported use on 10-30 days in the last month. The study concluded that JUUL use was significantly higher among young people, with those under 21 having significantly higher percentages of use. Frequency patterns suggested that youths may not be experimenting with the device but using it regularly. The study warned of serious addiction and other health consequences among young people

Discuss Your Potential JUUL Claim With An Attorney Today

The attorneys at the Clark Law Firm have begun investigating possible injuries in connection with JUUL and other e-cigarette/vaporizer products. The attorneys of the Clark Law Firm are here for you and your loved ones. The team of experienced attorneys have been fighting and protecting families for decades. They have helped injured families recover millions. The Clark Law Firm is here to help you, please call us if you believe that you or a loved one has been injured in connection to usage of JUUL or other e-cigarette/vaporizer products. It will cost you nothing up front to hire us. We work on a contingency-fee basis, which means we only get paid if you get paid

Have you or a loved one developed addiction, addiction related injuries such as overdosing, nicotine poisoning, or developed lung diseases after using JUUL products? We are currently investigating potential claims against JUUL for anyone who developed these symptoms or used JUUL products before the age of 25. If you or a loved one experienced any of these symptoms, please contact us at 1-877-841-8855 or complete our Online Contact Form to discuss your matter further. All calls are 100% confidential and secure.

If you or a loved one want to quit or are having trouble quitting smoking, please visit for useful resources to help.

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