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“Safe Alternative” E- Cigarettes, Actually Unsafe After Deceptive Marketing

E-cigarettes, which included popular brands Juul and Vuse,  are battery-operated devices that are alternatives to smoking traditional cigarettes. They emit vaporized nicotine, which the person using the device can inhale.

Due to aggressive marketing, e-cigarettes are growing in popularity among teenagers and young people, not just smokers looking to quit.

While manufacturers claim in their marketing that smoking an e-cigarette or a vape pen is safer than a cigarette, recent studies are showing that using an e-cigarette or vape pen is not safer than not smoking at all.

A recent study by the American Physiological Association into the effects of e-cigarettes on lung health has found that inhaling vape smoke may be more harmful to your lungs than smoking a cigarette. The widely popular vape solutions that power these devices contain dangerous chemicals such as:

  • Propylene glycol, an odorless compound that adds a sweet taste to the solution, also used as a solvent in cosmetics and pharmaceutical drugs
  • Nicotine
  • Flavoring solutions
  • Food additives, which manufacturers of e-cigarettes have claimed to be safe, but can cause severe lung inflammation.

California and Los Angeles County officials announced a lawsuit against Juul Labs Inc. in November, alleging the vaping brand targeted young people through advertising and failed to give warnings about health risks posed by using e-cigarettes with nicotine.

The suit also alleges Juul delivered products to underage people, failed to verify the age of buyers and violated privacy rights of minors by sending marketing material to the email addresses of those who failed age verification on the company‘s website.

If you believe that you or a loved one have been injured by using an e-cigarette, please contact us today.  We are actively investigating these cases, and may be able to help you.

Contact Clark Law Firm today at 1-877-841-8855 for more information.

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